Having visitors leave your landing page without browsing your site any further can be frustrating for any website owner whose objective is to attract web surfers and keep engaged on his site. This isn’t dangerous situation in itself but may indicate that all is not well with your website.

A study carried out by KissMetrics, a web analytics company shows that bounce rate vary from one industry to another while the average bounce rate is 40% across all industries.  The following are bounce rates based on the category: content sites experience 40-60%;retail sites get 20-40% while service sites gets 10-30%.

Bounce rates is an indication that your site needs to be improved upon. Seemingly simple tweaks on your site components such as your web design, site navigation and your targeting efforts may be all that you need to drastically reduce bounce rate on your site.

  1. Focus on Attracting the Right Audience

Attract target audience to your site by employing the use of right keywords in your search engine optimization. Use only keywords relating to the contents of your site. It is very important to have the right visitors who can relate well to the content on your site, because these ones will be more inclined to browse your site further, and this will reduce site bounce rate. Make needed keyword alterations and adjustmentswhere necessary.

  1. Reconsider our site Navigation

Format your site to attract visitors. Pages should be formatted with target audience by using simple rich contents with a well-balanced white space background. Use visual aids such as images and also use bold call-to-actions when necessary.

The objective of a highly navigable site is to lead your target audience in the right direction and this has to be done in an uncomplicated manner. A good case study is the website Minneapolis Running, a site whose user interests determine the different types of drop down menus that are displayed on the website.

  1. Show target content to First Time Visitors

Audience Targeting toolscan be used to provide highly targeted content to engage first time visitors. Your site gets to display different messages depending on the visitor’s interests.

Another way to reduce bounce rates is to capture the attention of visitors when they are about to exit your site page by showing them targeted messages that prompt them to action. Additional information on this is provided at best practice.

  1. Use Content Recommendations to Increase Engagement

Use Content Recommendation tools ,an online tool that recommends relevant content found on your site to your visitor based on the visitor’s online activity. This is to encourage the visitor to browse your site further creating a deeper level of website engagement.  Studies have shown that personalized content recommendations have a 50% click-through rate than non-personalized recommendations.


  1. Be Mobile Friendly

Majority of people today, use their mobile devices to access the internet. For your website to capture a chunk of internet users who use this medium to access the internet, your site must become optimized to be accessible through mobile devices. A website ownertoday must develop mobile friendly sites in order to reduce bounce rates resulting from poor mobile site optimization.



Today, there is a plethora of websites publishing similar contents. It is estimated that about a billion websites are presently on the internet. If your site can not be easily accessed from a mobiledevice, it is very likely for visitors to leave your site for an easily accessible website having similar content to yours.